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 A Flood of Testimonials - Automatically!  
The best way to get testimonials is to do great work. However, even your biggest fans may need a nudge before you see the testimonials roll in. If you take a few steps to prime the pump, you could soon find yourself with a flood of testimonials.

By Ray Edwards

Great testimonials - whether audio or video - can make a huge impact. Yet marketers struggle to find enough good testimonials for their websites.

The best way to get testimonials is to do great work, creating fans that would love to help you market yourself. However, even your biggest fans may need a nudge before you see the testimonials roll in.

If you take a few simple steps to prime the pump, you could soon find yourself with an endless flood of testimonials. Best of all, these methods will keep testimonials rolling in, even while you sleep.

Audio testimonials are becoming more popular, and are very effective. The easiest tool to gather testimonials for your website (in my opinion) is the Audio Generator. It's easy to use and works like a charm. Simply go to www.NewAudioMarketing.com to get started.

Follow these three steps to get more testimonials:

  • Ask for them. Whatever service you have provided, any service at all, e-mail your clients to ask for testimonials. It doesn't have to be a long e-mail. Simplicity works wonders. In your e-mail, try saying, 'Dear Ray, Thank you for your purchase of Product X. Would you please take a few minutes to tell us about your experiences with us. How did you like the service? Was the product satisfactory? If you have positive remarks, we may even include them in our promotional material. Thank you so much for your help.'

    Of course, you will want to put it in your own words, so they know it's from you (and not me!). You can get a great response by just asking for testimonials.

  • Set up an ATM (Automated Testimonial Machine). This will work for you 24/7, in the background. You can see an example (mine!): http://rayedwards.com/feedback to see 'Ray's Automated Testimonial Machine'. This is a feature of Audio Generator.

  • Ask for them repeatedly (in your autoresponders). Set this on autopilot! Put the testimonial request e-mails into your autoresponder sequence. Over a period of days or weeks (whatever you feel comfortable with), you will ask, more than once, for your readers, subscribers, customers, and prospects to give you their testimonials. And, of course, you will send them to your Automated Testimonial Machine!

    If you put these techniques into practice, as I do, you'll find you have an automated stream of testimonials that take on a life of their own. Wouldn't that be a great thing?

    About the Author:

    For an inside look at the techniques of a sought-after web copywriter, visit the site of Copywriter Ray Edwards. Claim your free podcasts, marketing tips, videos, and free copywriting advice. Article Source: 1st Rate Articles - http://1stRateArticles.com

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      Article added 05/09/08, last revised 05/09/08.

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