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Viewing Google AdWords: It's Good to be NegativeGoogle AdWords: It's Good to be Negative
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The more times your ads show without being clicked on, the lower your CTR will be. Adding negative keywords to an AdWords campaign is something a lot of people neglect to do. They don't appreciate the importance of negatives to a successful campaign. By Gavin Turley Adding negative keywords to an AdWords campaign is something a lot of people neglect to do. What they don't appreciate is the importance of negatives to a successful campaign. Your click-through-rate (CTR) is an important factor for Google to determine how 'relevant' your AdWords campaign is, and CTR is based on: (Clicks/Impressions) x 100 The more times your ads show without being clicked on, the lower your CTR will be. One of the things you can do to improve your CTR is influence the 'Impressions' figure. If you are using 'broad' matching for the terms in your account (Google allows you to use broad, phrase, and exact matching) it is more than likely that your ads are showing for terms that aren't always appropriate. You need to identify those terms and add them as negatives. It's not that difficult ...really! The best place to start is in the 'Reports' tab found at the top of your AdWords account and specifically the 'Search Query Report' - this will show you the terms that have been searched on and you have received a click for. It can be a very interesting read, especially once you find out you have been paying a lot of money on a term that doesn't actually have much relevancy to your business! So why are these terms triggering your ads to show in the first place? Google uses a method called expanded matching for terms that are entered as a 'broad' match. This means that if you have the word 'book' as a broad term, Google is likely to show your ad for other terms such as 'books', 'magazine', 'magazines', and so on. So it's important you are continually running the Search Query Report to identify terms you don't want to be found for so that you don't waste your budget on clicks you don't want! There are many techniques to improve your AdWords account, and you need to keep up-to-date with these techniques. AdWords done correctly is one of the most profitable ways to make money on the Internet. Discover how to use AdWords and get the maximum return on investment. Sign up right now for Advanced Words FREE online email course to find out how to do exactly that. Go here: http://www.advancedwords.co.uk/5-day-email-course.... About the Author: Gavin Turley, founder of www.advancedwords.co.uk, is a Google AdWords professional based just outside London, UK. Advanced Words specializes in the build and management of Google AdWords accounts to ensure that the client achieves the maximum return on advertising investment. WWW.advancedwords.co.uk also offers free and up-to-date information to help you achieve better results with your Google AdWords advertising campaign. Article Source: 1st Rate Articles - http://1stRateArticles.com |
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